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☆ Snap's courting of political advertisers is set to bring it a much-needed 2024 revenue boost
▼ + stars: | 2024-04-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Analysts at the World Advertising Research Center forecast Snap's ad revenue will grow by 13.7% to $5.2 billion this year, up from a 0.1% increase in 2023. The biggest year-over-year growth is set to come from political and advocacy advertisers in the US, ahead of the November presidential election, WARC said. Beyond the political ad boost, Snap's expected return to double-digit revenue growth will be driven by the platform leaning on artificial intelligence for ad optimization, an improved content experience, and user growth, according to WARC. To be sure, with US political ad spend forecast to exceed $12 billion in 2024, according to Emarketer, Snap will be a drop in the ocean for most political advertisers. Traditional media still takes the lion's share of political ad dollars.

Persons: WARC, Snap's, Biden, Alexandria Ocasio, Alex Brownsell, Brownsell, That's, Liz Bennett, Bennett, Danielle Butterfield, Butterfield, TikTok doesn't, It's, Seat's Bennett, Jason Poinsette, Evan Spiegel Organizations: Advertising Research, Business, Republican National Committee, Google, ESPN, Meta, USA Locations: Alexandria, Texas, Los Angeles

He started making money on the app by offering fishing baits through TikTok Shop, selling around 92 strawberry- and sweet-corn-flavored "little bitz," for instance. "TikTok product violations are nearly enough to make me walk away," one merchant who sells children's products on TikTok Shop told BI. TikTok Shop officially launched in the US in September after months of testing and previous rollouts in other countries like the UK and Singapore. But lately, its AI detection system has run amok, Shop sellers told BI. Several TikTok Shop merchants told BI that it felt like submitting a ticket through the creator center felt like a dead end.

Persons: Joel, livestreaming, TikTok, Sellers, Jessica Slone, Anastasia Wesselink Moellering, Etsy Organizations: Business, TikTok Shop, Singapore, Bloomberg, TikTok, Shopify Locations: Chicago

The pickle-wardrobe mania is emblematic of what sets TikTok Shop apart from e-commerce competitors like Shopify and Amazon. Just like TikTok's non-shopping content, TikTok Shop is built around viral videos, be it a surge in viewer interest in pickle-jar sweatshirts or a mad rush to buy freeze-dried Skittles . For UK sellers, chasing virality still seems to be the defining characteristic of the TikTok Shop experience. Jessica Slone runs TikTok shop Bad Addiction Boutique, which has sold tens of thousands of pickle-jar sweatshirts. "TikTok Shop is kind of this roller coaster, and right now it's on this amazing uphill journey.

Persons: TikTok, Dill, Frank Bloomer, Ashley Martinez, Michael Herling, I'm, it's, Herling, Jessica Slone, Slone, TikTok's, Lindzi Shanks, Shanks, TikTok doesn't, Virality, Laura Ritchey, Sellers, Julia Cote, hadn't, influencers, they'd, Ben Muir, virality, Hira Tariq, who's, Candy, there'll, It's, Boutique's Slone Organizations: US, TikTok Shop, Shipping Locations: Grillo's, West Texas

☆ Brands like Sony and Chipotle want to make Hollywood-style content for film and TV, and these advertising pioneers have built a startup to get their messages out
▼ + stars: | 2023-06-11 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

That belief has taken him from famed ad agency Wieden + Kennedy to talent agency CAA, where he set up its first marketing consultancy. The firm pitches itself as part management consultancy, part brand entertainment production company, and part consumer brand accelerator. "If a great sports movie happens to come from Nike, it's still great entertainment," Goodman said. "If a great sports movie happens to come from Nike, it's still great entertainment," Goodman said. One thing Goodman and Kaplan are not trying to do is compete with brands' ad agency budgets.

Persons: Jae Goodman, John Kaplan, It's, Gibson, Kennedy, Goodman, Chipotle, Stephanie Perdue, Jay, Kaplan, —, Michael Kassan's, Anheuser, it's, Superconnector, it'll Organizations: Superconnector Studios, Sony, CAA, Observatory, Entertainment, Hollywood, HBO Max, Netflix, Procter & Gamble, Imagine Entertainment, Delirio Studios, MTV Documentary, Paramount, HBO, Apple, Management, Sony Pictures Television, McKinsey, Accenture —, Anheuser Busch, InBev, Gibson, Nike, Talent Locations: LA

☆ A TikTok ban in Montana points to how a US ban would play out: messy and hard to enforce
▼ + stars: | 2023-05-25 | by ( Paayal Zaveri | ) www.businessinsider.com time to read: +5 min

Montana is the first US state to ban TikTok, as US lawmakers discuss a federal ban. US lawmakers have been talking about a possible TikTok ban over its ties to China. Montana's law suggests a federal ban would be hard to enforce — and might not solve anything. Last week, Montana became the first US state to ban TikTok — and the rule's implementation could show just how hard it would be to enact a federal ban. Montana's TikTok ban is hard to enforce from a tech standpointWhile the ACLU and other civil rights groups are questioning the legality of Montana's TikTok ban, even if it did stand up to a court challenge, it's hard to actually enforce.

Persons: TikTok, it's, Montana's, that's, Evan Greer, Aaron Mendes, Banning TikTok, Mendes, Donald Trump's, Karen Gullo Organizations: ACLU, TikTok, Apple, Washington Post, Facebook, Electronic Frontier Foundation Locations: Montana, China, British, TikTok

☆ Why India banned TikTok — and what the US can learn from it, as pressure mounts for Biden to follow suit
▼ + stars: | 2023-01-07 | by ( Paayal Zaveri | ) www.businessinsider.com time to read: +6 min

To see what could happen if the US were to ban TikTok, analysts say to look at India. Why did India ban TikTok? What happened when India banned TikTokIn the summer of 2020, India banned 59 Chinese apps including TikTok, WeChat, Weibo, and QQ, an instant-messaging service owned by the internet giant Tencent. While the situation wouldn't be exactly the same, the US might face these questions if it decides to ban TikTok. "So if that continues to deteriorate, I can't imagine that that that doesn't increase the odds of some sort of TikTok ban."

☆ TikTok's future is uncertain. This is how it could avoid a ban.
▼ + stars: | 2022-12-29 | by ( Paayal Zaveri | ) www.businessinsider.com time to read: +6 min

At the same time government bans on TikTok are raising questions about a full on ban for US consumers. Moorhead says TikTok will likely need to open up more scrutiny to avoid a total consumer ban. Logistically, to completely ban TikTok, the government needs to cite a specific law TikTok is breaking. That's what happened when India banned TikTok, citing a law that allowed India to block websites and apps "in the interest of sovereignty and integrity of India, after a geopolitical dispute between India and China. Walling off data as a compromiseAnalysts said that one compromise could be stricter rules around how TikTok data in the US is shared and stored.

If you want to see fewer videos with a particular background sound, you can tell TikTok to block videos that use that sound. You'll see fewer videos with this sound, and you can repeat this process each time you hear the sound to block the sound more frequently. How to block a sound on TikTokWhen you encounter a video that has a sound you don't like and would like to block, do this:1. You can tell TikTok to show you fewer videos with a particular sound using the popup menu. Dave Johnson/InsiderWhile this informs TikTok that you want to see fewer videos with this sound, it doesn't immediately block all videos using this soundtrack.

☆ Meet the brands that won on TikTok in 2022 (and have the results to prove it)
▼ + stars: | 2022-12-01 | by ( Sponsor Post | Created Tiktok For Business With Insider Studios | ) www.businessinsider.com time to read: +10 min

Launched in May 2022, TikTok for Business Europe created an awards program to showcase the brands and agencies who were embracing the platform, and had incredible results to show for it. Together, these brands give a masterclass on what it takes to succeed on TikTok, showcasing campaign strategies and ad solutions that drive remarkable results. Videos were set up as In-Feed Ads on TikTok, geo-targeted specifically to 14 cities, inviting the TikTok community to visit them along the tour. In partnership with NewScreen, Back Market partnered with three TikTok creators who each leaned into a different environmental issue: water usage, CO2 consumption, and the use of raw materials. Unieuro perfectly showcased the power of creator-driven, native content and the impact of boosting creative as In-Feed Ads to maximize reach and engagement with the TikTok community.

☆ Instagram reels aren't dead yet — here's why Meta's battle with ByteDance has only just begun
▼ + stars: | 2022-02-15 | by ( Alex Kantrowitz | Big Technology | ) www.businessinsider.com time to read: +5 min

Instagram still has double the usership of TikTok and TikTok's growth has slowed. "But then I realized they weren't using TikTok, they had discovered Instagram Reels." That said, Instagram Reels could be a gateway drug for younger users, who may find TikTok after experimenting with Reels. Without India, TikTok's download growth has slowed. TikTok, however, is still out-downloading Instagram, and people are spending more time on TikTok than on Instagram.

☆ 2 new accusers say 'Durte Dom,' a former member of David Dobrik's Vlog Squad, preyed on them as fans
▼ + stars: | 2021-11-03 | by ( Kat Tenbarge | ) www.businessinsider.com time to read: +19 min

In a somber video, Zeglaitis shared his account of the evening and friendly text messages between him and Hannah. Another woman told Insider that she went to Zeglaitis' apartment in 2017 to film a clip for Dobrik's vlog. The two were fully clothed at the time, she said, standing just outside Zeglaitis' apartment in the hallway. They also said they were lured to Zeglaitis' apartment, which featured prominently in Dobrik's vlogs, by his social-media fame. I was just going along with what was happening," Jennifer told Insider.

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